Interview: Howard W. French

For the last 4 years, Howard W. French has served as the journalistic bridge between Shanghai and the rest of the world. Following posts in Africa, the Caribbean, Central America and Tokyo, French became the Shanghai Bureau Chief of The New York Times in 2003 and has covered China's drastic economic, political and social changes of the 21st century, what many have called "The Chinese Century." As well as regular reporting for the Times and International Herald Tribune, French wrote the acclaimed non-fiction work, A Continent for the Taking, in 2004 and is an accomplished photographer. His recent New York Times photo essay, "An Outsider's Camera Provides a Ticket Into a Secret World," examines the hidden pockets of old Shanghai tucked between "flashy new neighborhoods composed of jostling skyscrapers or roped off by looping expressways." Howard W. French talked to Small Swords about photographing Shanghai, the future of English-language journalism in China and sharing a middle initial with America's president.

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  Xu Jinglei 'The World's Most Widely Read Blogger' 
The Beijing News reported Thursday that Chinese actor/director Xu Jinglei is the most widely read blogger in the world. Earlier this month, Xu's blog, hosted by sina.com, logged 100 million in the last 600 days, the shortest time ever to reach this milestone. Technorati, a blog search engine, reported that Xu's blog also is linked by more sites than any other blog on the internet. So what is it about Xu's blog that has made it more widely read than any sex, sports or news blog anywhere in the world?  Xu doesn't write about sex, sports or news.  First, Xu's blog is in Mandarin, the native language to most of the world's blog readers. Second, Xu writes about film, pop culture, fame and her day-to-day life, banal subjects that seem to attract Chinese blog readers.  And finally, this blog is a huge draw for Chinese-speaking women, a demographic that makes up nearly a tenth of the world and tends to be obsessed with reading about pop culture and its icons. The 33-year-old actress has invited 20 of her biggest fans to help celebrate her new title as "The World's Most Widely Read Blogger."  

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